VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

WORK TYPE: Hybrid. Full time, Exempt

LOCATION DETAILS: 711 N Front St. Memphis, TN 38107

WORK HOURS: Monday – Thursday 8-5 In Office; Friday 8-5 Work remote.

TRAVEL REQUIREMENTS: Event travel and attendance at staff meetings & trainings is required. Event travel will include overnight stays for events.

As part of the event operations team during the event season which runs from October through May, this role is expected to be available to work 16 to 20 events a season.

HOW YOU WILL MAKE AN IMPACT

Corporate Partner Activation Manager plays a key role in executing high-impact sponsor activations by managing onsite logistics, coordinating vendors, and ensuring seamless event delivery. Acting as the primary liaison, this role strengthens partner relationships while driving operational excellence across all activations.

Corporate Partner Activation Manager supports sponsor initiatives across the full Varsity Spirit portfolio—including competitions, camps, performing arts, studio dance, fashion, PCL, and related programs—ensuring consistent, high-quality execution at every touchpoint.

Corporate Partner Activation Manager will elevate communication and engagement by assisting with online platform strategies, ensuring organized, timely, and effective information flow across teams and events. Additionally, this role supports digital and social initiatives that extend sponsor visibility and maximize partnership value.

You will represent Varsity Brands by demonstrating company core values and upholding the highest ethical standards in all business activities.

WHAT YOU WILL DO

• Manage Vendors and Assist with Sponsorship Activation & Fulfillment

• Manage or assist with all onsite sponsor/vendor activations.
• Oversee logistics including load-in/out, shipping, setup, and breakdown.
• Serve as onsite liaison between sponsor and Varsity Spirit brands.
• Serve as primary operational contact for vendors during activations’

• BAND Platform Leadership

• Serve as subject matter expert for BAND across Varsity Spirit.
• Develop content outlines, posting schedules, and event communication plans.
• Monitor and maintain all Varsity Spirit BAND groups.
• Support event directors and staffing directors in managing Staff BAND groups.

• Assist with Digital & Social Media Strategy

• Develop and manage sponsorship-focused LinkedIn presence.
• Assist with social integration on VS platform for all Sponsors
• Assist with email integration on VS platform strategy for all sponsors

• Collaborate with Fashionistas and Influencers on sponsor initiatives.

• Maintain consistent communication regarding deliverables and digital assets.

QUALIFICATIONS

Knowledge/Skills/Abilities

• Good communication and presentation skills.
• Technical Capacity.
• Customer/Client Focus.
• Personal Effectiveness/Credibility.
• Good time management
• Being flexible and adapt to changing situations.

Education/Experience

• Bachelor’s degree in Marketing, sales, or related fields preferred
• Excellent project management skills and the ability to coordinate and execute multiple tasks in a fast-paced, deadline-driven environment.
• Team player with cross-functional communication skills – this person will interact with multiple facets of the organization and drive results through collaboration.
• Varsity Spirit knowledge preferred

PHYSICAL REQUIREMENTS

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Prolonged periods of sitting, standing, bending, lifting, kneeling and walking will all occur on a regular basis.

#LI-SD1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.