VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

WORK TYPE: Onsite Monday-Thursday and Work from Home Friday

LOCATION DETAILS: Memphis, TN

TRAVEL REQUIREMENT: Travel is minimal, with occasional travel to events, meetings, or company offices as needed.

HOW YOU WILL MAKE AN IMPACT

The Technology Manager, Marketing Operations is responsible for the ownership, execution, and optimization of Varsity Spirit’s marketing technology ecosystem, data infrastructure, and operational processes that support growth across B2B and consumer audiences. This role ensures systems are integrated, secure, scalable, and aligned to support marketing execution and business objectives.

This position partners closely with Marketing, Digital, Sales, IT, Finance, and external vendors to operationalize marketing initiatives through reliable platforms, automation, and data management.

WHAT YOU WILL DO

Marketing Technology Ownership

• Own the administration, configuration, and performance of the marketing technology stack, including CRM, marketing automation, email and SMS platforms, website integrations, and analytics tools.
• Ensure systems are properly integrated and architected to support lead management, event marketing, customer engagement, and revenue tracking.
• Oversee system upgrades, enhancements, and technical implementations.
• Maintain documentation of system architecture, workflows, governance standards, and data structures.
• Manage marketing automation architecture, including lead lifecycle stages, scoring models and segmentation logic.
• Oversee attribution framework and performance measurement models including multi-touch attribution and marketing-sourced versus influenced revenue definitions.

Data Infrastructure, Campaign Execution & Reporting

• Own marketing data integrity, governance, and compliance with applicable privacy regulations.
• Support the marketing team with audience segmentation for campaign execution
• Ensure consistent and accurate data flow between marketing platforms, CRM and Snowflake
• Develop and maintain dashboards and reporting frameworks to measure revenue impact and customer engagement.
• Provide analysis that supports informed decision-making across marketing and leadership teams.
• Establish data quality standards and SLAs for lead routine, campaign execution accuracy and database health
• Partner with Data/BI teams to support customer 360 initiatives, identify resolution and unified customer data strategy
• Explore and implement AI-driving segmentation, predictive lead scoring and personalization capabilities to enhace campaign performance.

Systems Integration and Process Optimization

• Partner with IT on system integrations, API connections, data architecture, and security protocols.
• Identify and implement automation solutions that reduce manual processes and increase operational efficiency.
• Support budgeting and vendor evaluation related to marketing technology investments.
• Ensure appropriate access controls, documentation and audit readiness in alignment with enterprise security and compliance standards.Vendor and Stakeholder Management
• Serve as the primary technical point of contact for marketing technology vendors.
• Support implementation timelines, performance reviews, and ongoing platform optimization.
• Train and support marketing team members on tools, processes, and data best practices.

Supervisory Responsibility

• May manage marketing technology or operations team members as the function evolves.
• Expected to provide thought leadership and operational direction to cross-functional partners

QUALIFICATIONS

KNOWLEDGE/SKILLS/ABILITIES ​

• Strong understanding of marketing data architecture, integrations, APIs, and reporting frameworks.
• Proven ability to manage technical implementations and cross-functional initiatives.
• Strong technical and operational execution capabilities.
• High attention to detail with a focus on system reliability and data accuracy.
• Analytical mindset with the ability to translate data into actionable insights.
• Ability to manage multiple platforms and priorities in a fast-paced, seasonal business environment.
• Clear communicator who can translate technical concepts to non-technical stakeholders.

EDUCATION/EXPERIENCE

• Bachelor’s degree in Marketing, Information Systems, Business, or related field.
• 5 or more years of experience in Marketing Technology, Marketing Operations, or related technical roles.
• Hands-on experience administering CRM and marketing automation platforms, preferably Salesforce and related tools.
• Experience supporting both B2B and consumer marketing environments preferred.
• Experience designing and managing customer lifecycle frameworks, attribution models and demand generation enablement processes.

PHYSICAL REQUIREMENTS

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. Ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required.​

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Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.