VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

JOB TYPE: Full Time

LOCATION TYPE: This job operates in a hybrid capacity between a home office environment and in school, community, and event environments.

LOCATION DETAILS: West Region

COMPENSATION: The budgeted pay range for this role is between $62,355 to $68,640 per year.

Pay will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.

TRAVEL REQUIREMENT: Travel to all National Championships, as well as select camps and competitions, will be required.

HOW YOU WILL MAKE AN IMPACT

A Curriculum Director role is key to Varsity’s camp and competition success and passionate about elevating the student experience by delivering world-class curriculum for all USA camps and clinics throughout the year.

A Curriculum Director will represent Varsity Brands by demonstration of company core values in driving the highest ethical standards of conduct in all business activities.

SPIRIT – PASSION – INNOVATION – RESPECT – INTEGRITY - TRANSPARENCY

WHAT YOU WILL DO

• Responsible for the overall direction and effectiveness of camp curriculum for USA Camps & USA Staff
• Manage USA cheer and combined curriculum (routines, summer camp schedules, clinics, special events) for the Spirit Program.
• Choreograph/develop material for cheer and combined Spirit program curriculum.
• Organize and select music pieces for summer camps and any additional fall/spring/winter material/routine needs.
• Plan and arrange music albums for Clementune app or alternative method of distributing music.
• Coordination of all program support manuals & materials (both customer & staff facing). Including, but not limited to, staff toolbox updates, application updates and staff survey updates.
• Creation of camp/clinic paperwork return process for staff and camp/clinic supplies.
• Collaborate with the Staffing Director on core staff and staffing of camps and clinics.
• Ensuring routines, music, and teaching approaches are inclusive of different cultural backgrounds and learning styles.
• Reinforcing Varsity’s commitment to a safe and empowering environment for all athletes.
• Provide leadership and direction to the seasonal staff that drives customer experience and operational excellence to exceed division objectives.
• Oversee development, design and distribution of USA staff uniforms and assist with these items for dance and band programs.
• Assist in developing division limitations and rules for competition season to ensure these are supported by camp/clinic curriculum.
• Schedule and manage USA Camp choreography/material filming and assist with these items for dance and band programs.
• Manage and review customer feedback as it relates to curriculum.
• Partner with State Director on curriculum development for better customer experience.
• Work with USA Brand Manager and Staffing Director to plan USA Staff Trainings for all programs as it relates to curriculum.
• Coordinate and manage Core Staff for USA Staff Trainings.
• Attend and assist on key events throughout the year to gain industry insight.
• Collaborate with all Cheer Brands, Varsity University, Marketing, HR and business leaders to ensure curriculum delivery, effectiveness, and compliance.
• Assist brand with on call responsibilities of staff related travel emergencies.

QUALIFICATIONS

Knowledge/Skills/Abilities:

Leadership & People Development

• Mentorship, delegation, collaboration, and team building to develop and retain strong staff.
• Accountability and follow-through to meet business objectives while leading and inspiring others.
• Excellent written, email, and verbal communication and interpersonal skills.
• High-level professionalism and ability to build strong cross-functional relationships.

Innovation & Creativity

• Proficiency in design, choreography construction, and cultivating a creative environment.
• Knowledge of current cheerleading trends, pop culture, and music.
• Ability to develop age-appropriate curriculum tailored to diverse learning styles and environments.
• Demonstrates passion for elevating the student experience through engaging and inclusive programming

Business Acumen & Operational Excellence

• Strategic planning and proactive presentation skills to achieve business objectives.
• Strong organizational and time management skills to prioritize multiple tasks/projects.
• Ability to anticipate problems and create effective solutions.
• Technical proficiency (Microsoft Office Suite).
• Capacity to maintain a distraction-free home office and ensure reliable travel for in-person needs.

Customer Focus & Industry Expertise

• Commitment to student-athlete experience and customer feedback integration.
• Collaboration with parents, staff, and partners to optimize program delivery.
• Strong knowledge of cheer & dance programs and industry best practices.
• Ability to travel regularly and work evenings/weekends as required

​

Education/Experience:

• Bachelor’s degree preferred
• Cooperative team player who can also work independently and efficiently to meet deadlines
• Exemplary time management and organization skills and can work on multiple tasks/projects concurrently
• Strong written, verbal, and interpersonal communication skills
• USA Industry knowledge & experience is required
• Up to date with the latest trends and industry best practices
• Goal-oriented, self-motivated, energetic team player with the ability to learn quickly and adapt in a fast-paced environment
• Above all, a passion for positively impacting young athletes

PHYSICAL REQUIREMENTS:

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

#LI-KS1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.