VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

WORK TYPE: Full-time

Monday-Thursday In Office

Friday WFH

LOCATION DETAILS: Memphis, TN

TRAVEL REQUIREMENT: Event travel and attendance at staff meetings & trainings is required. Event travel will include overnight stays for events.

HOW YOU WILL MAKE AN IMPACT

The Marketing Generalist will assist with various marketing projects including planning, marketing and execution, website monitoring, and special marketing projects. Our ideal candidate is a motivated, self-starter with cross-functional communication and problem-solving skills, with the ability to thrive in a fast-paced, deadline-driven environment.

WHAT YOU WILL DO

• Email Communications: Create and send a high volume of transactional customer communications via email and BAND for Varsity Spirit camp brands including UCA, UDA, NCA, NDA, USA, and UCE.
• Content Creation and Publishing for UCA & UDA: Write, edit, update and publish marketing content for digital and print platforms, including email, brochures, web, social and direct mail, ensuring accuracy, relevance, and brand voice consistency.
• Social Media Engagement UCA & UDA: Monitor brand social channels daily, actively responding to comments, direct messages, and tagged content when appropriate. Escalate customer service concerns or brand opportunities to the appropriate team to maintain strong community relationships.
• Manage Brand Ambassadors and Content Crew for UCA & UDA: Lead, schedule, and guide part-time content creators (Content Crew) for your assigned brand(s), ensuring they are properly briefed, aligned with brand guidelines, and equipped to capture compelling, on-brand content during events.
• Performance Tracking and Reporting: Assist with compiling marketing metrics, such as email open rates, social engagement, and content reach, to help the team evaluate campaign performance and optimize future initiatives.
• Marketing Research and Insights: Conduct audience, industry, and competitor research to inform content strategies and campaign planning. Stay up-to-date on youth trends, cultural moments, and digital innovations that can influence engagement.
• Cross-Team Collaboration: Partner closely with creative, digital, and event teams to contribute to brainstorming sessions, share feedback from the field, and support high-priority projects in areas such as branding, communications, and product marketing.

QUALIFICATIONS

KNOWLEDGE/SKILLS/ABILITIES ​

• Foundational Marketing Knowledge: Understanding of integrated marketing principles and how content, social, and events support brand strategy.
• Team Coordination: Ability to communicate effectively with part-time contributors (e.g., Content Crew) to ensure high-quality, on-brand deliverables.
• Strong Communication Skills: Clear and engaging writing with attention to grammar, tone, and audience relevance.
• Social Media Proficiency: Confident navigating and posting across major platforms (Instagram, TikTok) with awareness of engagement best practices.
• Event Readiness: Comfortable working on-site at high-energy events, capturing content, and supporting marketing activations.
• Analytical Thinking: Ability to interpret marketing data and performance metrics to inform future efforts.
• Organized & Detail-Oriented: Strong time management with the ability to juggle multiple projects and deadlines.
• Adaptable & Collaborative: Flexible, team-first mindset with a proactive attitude toward shifting priorities and new challenges. Personal Effectiveness/Credibility.
• Excellent project management skills and the ability to coordinate and execute multiple tasks in a fast-paced, deadline-driven environment.
• Team player with cross-functional communication skills – this person will interact with multiple facets of the organization and drive results through collaboration.

EDUCATION/EXPERIENCE

• Bachelor’s degree in marketing (traditional or digital) or related fields or equivalent work experience
• Entry level to 3 years of experience in marketing
• UCA or UDA camp staff experience is desired but not essential​

PHYSICAL REQUIREMENTS

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

#LI-AR1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.