VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

WORK TYPE: Hybrid

• Working Monday-Thursday in office and Friday work from home

LOCATION DETAILS: Memphis, TN

TRAVEL REQUIREMENT: Travel and attendance at events, photoshoots & trainings is required. Travel may include overnight stays.

HOW YOU WILL MAKE AN IMPACT

As the Marketing Specialist – Fashion, you’ll be the execution engine behind our Varsity Spirit Fashion (VSF), Varsity All Star Fashion (VASF), and Varsity Performing Arts (VPA) marketing efforts. You’ll manage the moving pieces that bring our campaigns, events, and content to life.

WHAT YOU WILL DO

• Own tactical execution of marketing assets and launch timeline for all catalog and product launches
• Maintain and update fashion-related web pages across various domains, including B2B and D2C
• Coordinate development of print advertising assets for multiple catalogs and tradeshows
• Build and help manage lead forms, surveys, and QR codes to support campaigns, events, and sales team requests
• Partner with the email team to develop compelling content for B2B and D2C promotions and nurture campaigns
• Coordinate with cross-functional partners to keep various project timelines, deliverables, and creative assets on track
• Support social content development and execution for Varsity Performing Arts, ensuring alignment with brand voice and campaign priorities
• Assist in planning and logistics for fashion-related events, tradeshows, and photoshoots, including casting calls and model coordination to ordering giveaways and signage
• Oversee timeline and manage deliverables for digital advertising assets in venue across multiple competitions
• Assist with influencer and content creator coordination, including briefs, project communication and fulfillment
• Coordinate with internal stakeholders and creative partners, ensuring smooth project handoffs and timely execution
• Provide support for sales resources and asset development and other special projects as assigned
• Collaborate with sponsorships team to enhance existing partnership assets and identify new opportunities to leverage strategic partners

QUALIFICATIONS

KNOWLEDGE/SKILLS/ABILITIES ​

• Strong organizational and project management skills with the ability to juggle multiple deadlines in a fast-paced environment
• Excellent communication skills and attention to detail; ability to refine copy for email, web, and event assets
• Familiarity with marketing tools such as email service providers (ESP), lead form builders, or website CMS (WordPress experience a plus) is preferred, but training can be provided
• Self-starter with initiative to run with projects and problem-solve independently while still being a collaborative team player
• Comfortable building relationships and communicating across teams, from creative design to event operations
• Knowledge of or passion for cheer, dance, or band is a plus but not required

EDUCATION/EXPERIENCE

• Bachelor’s degree in Marketing, Communications, or related field preferred
• 1–3 years of experience in marketing, project coordination, or related field

PHYSICAL REQUIREMENTS

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This job operates in a professional office environment. Largely a sedentary role with the ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required. ​

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Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.