VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

WORK TYPE: Full-time Hybrid

Monday-Thursday in office

Friday work from home

LOCATION DETAILS: Memphis, TN

TRAVEL REQUIREMENT: Event travel and attendance at staff meetings & trainings is required. Event travel will include overnight stays for events.

HOW YOU WILL MAKE AN IMPACT

Varsity Spirit is looking for a Marketing Specialist, Retail to join our team in Memphis, TN.

WHAT YOU WILL DO

Campaign & Channel Management

• Build, coordinate, and execute the marketing calendar across email, SMS, social media, web content, and paid marketing channels.
• Lead go-to-market strategies for new products and other retail initiatives across eCommerce, onsite, and B2B collaborations.
• Partner with creative teams to develop compelling headlines, copy, and assets that optimize retail performance.
• Collaborate with the Content Marketing team to cross-promote initiatives across business units while maintaining a consistent brand voice.
• Monitor and respond to consumer engagement on organic and paid social channels; manage influencer briefs, UGC needs, KPIs, and gifting.

Ecommerce & Merchandising

• Partner with the eCommerce team to create and optimize product detail pages (PDPs), including descriptions, images, SEO, and bundling/cross-sell strategies.
• Manage tactical photoshoot logistics and create content onsite.
• Develop and implement strategies for visual merchandising both onsite and online.
• Create and manage launch checklists to ensure flawless execution for new product releases and campaigns.

Performance & Data

• Own first-party data automations, flows, and marketing automation platform (MAP) execution.
• Track and analyze campaign and product performance metrics, providing actionable insights to guide future strategy.
• Manage and monitor product reviews across retail websites, providing feedback for product optimization and consumer experience improvements.

Events & Special Projects

• Coordinate event advertising needs, including AV packages and Varsity TV deliverables.
• Oversee onsite content creation and execution at events to support retail activations.
• Support cross-functional initiatives such as new product development by leveraging consumer insights.

QUALIFICATIONS

KNOWLEDGE/SKILLS/ABILITIES ​

• Keen analytical and problem-solving skills, with ability to learn new systems and processes quickly
• Ability to work well independently and in collaboration with others
• Ability to multi- task and manage competing priorities
• Strong familiarity with productivity tools such as Microsoft Office Suites.
• Highly organized, collaborative, and results-driven.
• Excellent verbal and written communication skills.

EDUCATION/EXPERIENCE

• BS/BA in marketing, communications or equivalent
• Entry level to 3 years of Marketing, Communications or related field experience preferred
• A background in cheerleading, dance or band a plus
• Varsity Spirit camp staff experience a plus
• Creativity, passion, integrity and energy

​

PHYSICAL REQUIREMENTS

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. Ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required.
• During events the ability to stand and walk for long periods of time (5 hours plus) is required. The ability to communicate with customers and colleagues using the following but not limited to radio, walkie talkie, text message and email is required. The ability to lift, bend, push, pull and manipulate equipment that is a minimum of 30 lbs. is required.

#LI-AR1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.