Sales & Business Development

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Varsity Spirit is the source for all things related to cheerleading and dance team. With a rich heritage and traditions dating back to 1974, Varsity Spirit is comprised of the leading spirit brands and organizations including its educational camps, clinics, competitions, and uniforms to teams around the world.

Varsity Spirit Fashion is the world’s largest designer and manufacturer of cheerleading and dance team apparel. Founded in 1979, VSF combines the tradition of excellence in uniforms our products are known for with the innovation to help athletes perform at their best.

In addition to events in every state, Varsity hosts seven national championships, five of which are held at the Walt Disney World® Resorts in Orlando and have been televised on ESPN networks for more than 25 years. With more than 25,000 competition videos, Varsity TV is a favorite destination for cheerleaders, dancers, and coaches. Varsity also has a presence in print, with the publication of a young adult series with Little, Brown and Co., and American Cheerleader magazine.

Varsity Spirit has led the way in safety as a supporter of the American Association of Cheerleading Coaches and Administrators since 1987 and as a camp leader training more than 300,000 cheerleaders per year in cheerleading fundamentals with an emphasis on safety. Varsity has built a strong legacy of philanthropy, with organizations including St. Jude Children’s Research Hospital, the MDA Telethon, Make-A-Wish Foundation, and many others.

Memphis, TN, USA

Varsity Spirit

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The Center - Memphis

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