Memphis Job Opportunities


Director of Sales - Club/Select Business Development

Varsity Spirit

Varsity Spirit

Sales & Business Development
Posted on Thursday, July 11, 2024


For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

Location Details: The preferred location of this job is in Dallas at our corporate office, however, working remotely may be considered for a uniquely qualified candidate.

Travel: There is approximately 15% travel required for this position.

Compensation: The standard pay range for this role is between $100,000-$120,000 plus the possibility of additional performance-based incentives.


The Director of Sales – Club/Select Business Development will serve as BSN SPORTS’ foremost leader regarding Club/Select Business Development Sales. This role will lead a Sales Team of Business Development Representatives targeting Club/Select account regionally and will lead cross-functional company strategy on serving medium, large and enterprise organizations. He/she will be responsible for team and company sales targets and P/L. The ability to lead a team, manage a business unit, problem solve, make smart decisions and manage expectations of very important organizations on behalf of BSN SPORTS is crucial.


  • Leading and motivating staff to improve customer service with clients.
  • Designing and implementing strategic plans to reach sales targets.
  • Cultivating lasting relationships with customers to grow customer loyalty.
  • Developing and promoting weekly, monthly, and quarterly sales objectives.
  • Drafting detailed and accurate sales reports.
  • Collaborate with Marketing to build and target potential customers.
  • Working with customers to better understand their business needs and goals.
  • Assessing costs, competition, and supply and demand to identify selling prices.
  • Estimating sales volume and profit for current and new products.
  • Establishing a sales training program to train new employees.
  • Meeting with sales managers to assess company performance.
  • Additional competencies include: sales leadership, P/L management, organizational skills, communication, technical capacity and training, collaboration skills, time management, personal credibility, and customer service.



  • A minimum of 5 years of management and/or sales leadership experience.

Nice to Have

  • Bachelor’s degree in marketing, business administration, or a relevant field.
  • In-depth knowledge of sales and marketing best-practices.
  • Experience working with Customer Relationship Management Tools.
  • Strong comprehension of Customer Segmentation.

The Position specifications above should not be construed to imply these requirements are the exclusive duties or standards of the position. Employees will follow any other instructions and perform any other duties as required by BSN.


At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.


Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.


We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Employee Resource Groups
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.