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Marketing Operations Specialist

Varsity Spirit

Varsity Spirit

Marketing & Communications, Operations
Memphis, TN, USA
Posted on Thursday, May 2, 2024

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE AND BAND

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team and performing arts. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, and competitions, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

Summary/Objective

A Marketing Operations Specialist is a key player in the smooth execution of a company's marketing operational projects. This position involves improving the efficiency of marketing operations, ensuring projects are delivered on time, within budget, and to the desired quality. They work closely with marketing teams, IT, sales, digital, retail and external vendors to streamline workflows and projects. The role requires a mix of project management, marketing technology (MarTech) expertise, data analysis, and communication skills.

Job Responsibilities

  • Project Management: Support planning, initiating and managing marketing operations projects across all business units to ensure projects are completed on time, within budget, and meet quality standards. Use project management tools to track progress and report on milestones.

  • Campaign Support: Support the development and implementation of marketing campaigns through operational best practices.

  • Technology Assistance: Assist the Technology manager with the administration of marketing technology tools and platforms to optimize marketing efforts.

  • Process Optimization: Analyze and optimize marketing processes and workflows for efficiency and effectiveness. Identify bottlenecks and recommend improvements to streamline operations.

  • Vendor and Stakeholder Relations: Coordinate with vendors, service providers, and internal stakeholders to ensure smooth operation of marketing activities.

  • Training and Support: Provide training and support to marketing team members on new processes, tools, and technologies. Foster a culture of continuous improvement and learning.

  • Budget Assistance: Help monitor and track marketing budgets, ensuring accurate invoicing and record-keeping.

  • Compliance and Best Practices: Ensure marketing operations comply with industry standards and company policies. Stay informed about marketing best practices and regulatory requirements affecting marketing operations.

Knowledge, Skills, Abilities

  • Proficiency in project management software (e.g., Asana, Smartsheets, JIRA) and MAP systems (e.g., Marketing Cloud, Klaviyo ).

  • Strong communication and interpersonal skills, with the ability to work effectively across different teams and manage stakeholder expectations.

  • Strong understanding of marketing principles, digital marketing strategies, and marketing technology platforms.

  • Ability to manage resources effectively and foster a collaborative environment.

  • Detail-oriented with strong organizational and time-management skills.

  • Ability to work independently.

Education, Certification and Experience

  • Bachelor’s degree in marketing, business administration or related field of study.

  • Minimum of 3 years of experience in a related field.

  • Experience in live events, sports, media and/or entertainment

  • Experience in cheerleading, dance, or performing arts a plus

  • Knowledge of IT process and terminology

  • Experience with CRM systems (e.g. Salesforce)

  • Certifications in project management (e.g., PMP, Agile) or marketing technologies (e.g., Salesforce, Klaviyo).

  • Experience with SQL and data visualization tools (e.g., Tableau, Power BI).

  • Knowledge of data privacy laws (e.g., GDPR, CCPA) and their impact on marketing operations.

Supervisory Responsibility

No supervisory responsibilities.

Physical Demands and/or Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This job operates in a professional office environment. Largely a sedentary role requiring ability to operate a computer and technology on a daily basis.

Travel

Travel requirements are limited, although some out-of-the-area and overnight travel may be expected. This may include attending events at various locations, visiting other Varsity Brands locations or offices for meetings or customer / vendor visits required to meet business objectives or gain business familiarity.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Employee Resource Groups
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.