As a Senior Analyst – Development you will be responsible for designing and executing comprehensive analytics projects to measure and communicate performance across fundraising channels, with a particular focus on email and SMS/text messaging.

This role will serve as the subject matter expert on email and text performance, working closely with Marketing, Fundraising, and Data teams to establish measurement frameworks, including experimentation and test‑and‑learn measurement. Your insights will support program, channel, and audience strategies, guiding business stakeholders in understanding impacts, risks, and opportunities.

Key Responsibilities

Strategic Analysis

Conduct key quantitative and qualitative analyses of fundraising activities, including email and SMS/text programs, to inform and support strategic decisions. Create compelling, data‑driven stories with actionable insights that demonstrate a deep understanding of development strategies, lifecycle marketing, and performance drivers.

Performance Insights

Provide insights into current and future performance trends through comprehensive analytical projects, including experimentation measurement. Facilitate performance discussions with strategy and campaign stakeholders to drive informed, data‑backed decision‑making.

Channel & Measurement Expertise

Serve as the analytics subject matter expert for email and SMS/text channels, leading the development of performance and measurement frameworks, including consistent metric definitions, experimentation design, and evaluation methodologies.

Collaboration

Work closely with marketing partners, strategy stakeholders, campaign architects, data scientists, and data engineers to translate business questions into scalable analytical solutions, dashboards, and measurement frameworks.

Data Visualization

Transform complex business needs and analytical results into intuitive visual packages that identify patterns, trends, and opportunities. Communicate insights effectively through a variety of visualization formats tailored to technical and non‑technical audiences.

Tool Development

Enhance or develop self‑service analytics tools, such as dashboards, scorecards, or forecasting tools, leveraging a strong understanding of development and lifecycle marketing strategies.

Data Integrity

Contribute to the development and stewardship of data infrastructure and integrity to support meaningful donor and prospect experiences, including active participation in data governance and Data Steward communities.

Mentorship and Knowledge Sharing

Support continual learning within the Development Analytics team by sharing subject matter expertise through mentorship, documentation, and training sessions. Collaborate on cross‑functional analytical initiatives to broaden understanding of development strategy impacts.

Communication & Representation

Utilize strong communication skills and curiosity to build trusted partnerships across business teams. Represent ALSAC–St. Jude Children’s Research Hospital positively, reflecting our commitment to excellence in fundraising and support for our mission.

Qualifications

Experience & Skills

• 3+ years of experience in marketing or development analytics, with a focus on Lifecycle marketing analytics, email and SMS/text performance measurement and experimentation and test‑and‑learn measurement frameworks
• Hands‑on experience measuring email and SMS/text programs at scale, including performance reporting, metric definition, and experimentation analysis.
• Proven track record of driving measurable performance improvements and influencing strategy through trusted collaboration, clear communication, and intellectual curiosity.
• Extensive experience with Microsoft Excel, Access, and PowerPoint.
• Intermediate SQL coding experience, including querying MSSQL databases.
• Experience working with CRM/CDP platforms, including Salesforce Marketing Cloud.
• Experience with texting platforms such as Hustle and Mobile Commons.
• Experience using analytics tools such as Adobe Analytics and Tableau.
• Proficiency with data preparation and transformation tools such as Tableau Prep, Alteryx, or similar platforms.
• Experience developing dashboard visualizations using tools such as Tableau, Power BI, Looker, SAP, or comparable BI tools.
• Familiarity with data pipelines and analytical workflows supporting scalable reporting.
• Strong verbal and written communication skills for both internal and external audiences.
• Ability to understand and execute on complex verbal or written instructions.
• Ability to thrive and collaborate effectively in a matrixed organization.
• Demonstrated ability to translate complex technical concepts into clear, understandable insights for non‑technical business partners.
• Bachelor’s degree preferred (e.g., Finance, Mathematics, Statistics, Information Systems, Data Analytics, or Data Science), or equivalent relevant experience of a minimum of 3 years.