Channel Growth & Strategy Lead (YouTube) (Memphis, TN)
St. Jude Children's Research Hospital
Sales & Business Development
Memphis, TN, USA
At ALSAC you do more than make a living; you make a difference.
We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®
Job Description
The Channel Growth & Strategy Lead will own the vision, development, and execution of a best‑in‑class YouTube strategy designed to grow audience reach, deepen engagement, strengthen brand affinity, and drive donations for St. Jude Children’s Research Hospital®.
This role serves as the strategic quarterback for YouTube across ALSAC, leading channel programming, performance optimization, and creator partnerships while ensuring YouTube is fully integrated into ALSAC–St. Jude’s broader marketing and fundraising ecosystem. The ideal candidate brings a blend of strategic thinking, platform fluency, storytelling expertise, and cross‑functional leadership.
Essential Job Functions
YouTube Strategy & Vision
Develop, own, and execute a comprehensive YouTube channel strategy aligned with ALSAC and St. Jude brand, audience, and fundraising objectives.
Cross-Functional Leadership & Alignment
Build and maintain strong stakeholder alignment across ALSAC and St. Jude Hospital teams, serving as the central point of leadership for YouTube strategy and execution.
Enterprise YouTube Growth Strategy
Define broader ALSAC goals and priorities on YouTube and coordinate with cross‑functional partners to ensure seamless alignment, execution, and performance across initiatives.
Performance Measurement & Optimization
Establish KPIs, dashboards, and reporting frameworks to measure growth, engagement, retention, and conversion, translating performance data into actionable insights and strategic recommendations.
Integrated Marketing Leadership
Partner closely with social media, paid media, content, and creative teams to integrate YouTube into an orchestrated, audience‑centric marketing strategy spanning branded content, long‑form video, short‑form video, audio, and podcasting.
Platform Expertise & Innovation
Stay ahead of YouTube platform updates, algorithm changes, emerging formats, and best practices to drive consistent performance across multiple audiences and content verticals.
Creator & Partnership Strategy
Lead YouTube partnership efforts in collaboration with E&I, Content & Creative, and Social teams to maximize owned content, expand reach through creator collaborations, and leverage borrowed audience equity to support St. Jude’s mission.
Job Requirements
- 5+ years of experience in digital marketing or digital media strategy, with demonstrated success driving growth on YouTube.
- Deep expertise in YouTube analytics, SEO, audience development, and performance optimization.
- Proven experience leading cross‑departmental and cross‑divisional initiatives from concept through execution.
- Strong platform fluency and strategic understanding of YouTube’s role for creators, marketers, and audiences.
- Exceptional storytelling instincts with a strong grasp of brand positioning and emotional narrative.
- Ability to translate complex data into clear insights, strategies, and recommendations.
- Excellent communication, presentation, and cross‑functional collaboration skills.
- Experience working with creators, influencers, or media partners is a plus.
This position is based on the St. Jude Campus at our National Executive Office in Memphis TN and provides a hybrid work opportunity.
Benefits & Perks
The following Benefits & Perks apply to Full-Time Roles Only.
We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.