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Director, Direct Marketing Strategy (Memphis, TN)

St Jude Children’s Research Hospital

St Jude Children’s Research Hospital

Marketing & Communications
Memphis, TN, USA
Posted on Monday, June 3, 2024

At ALSAC you do more than make a living; you make a difference.

We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®

Job Description

As the Director of Direct Marketing Strategy, you’ll play a pivotal role in shaping our fundraising efforts and driving growth. Join our passionate team and help us achieve our mission.

Key Responsibilities:

Leadership and Team Management:

  • Lead a team responsible for developing and executing direct marketing strategies.

  • Manage three to four direct reports, fostering a collaborative environment as roles and responsibilities evolve.

Strategic Development:

  • Develop and refine our list acquisition and reactivation mail programs.

  • Stay abreast of fundraising KPIs, direct mail tactics, and market trends.

  • Leverage data and creativity to inform strategy.

  • Segment audiences effectively and explore modeling techniques.

Budget Oversight:

  • Oversee complex budgets and forecasting.

  • Optimize program performance while managing expenses within current budgets.

Collaboration and Communication:

  • Communicate the organization’s story effectively.

  • Collaborate with internal and external stakeholders.

  • Translate performance results into actionable steps.

Preferred Qualifications:

  • Management Skills:

    • Proven ability to build and restructure teams.

    • Collaborative mindset with bonus points for vendor relationship management.

  • Fundraising Expertise:

    • Deep understanding of fundraising KPIs and direct mail strategies.

    • Familiarity with evolving market trends.

  • Data-Driven Approach:

    • Ability to interpret data and make informed decisions.

    • Experience with audience segmentation and modeling.

  • Strategic Agility:

    • Curiosity, thought leadership, and problem-solving mindset.

    • Ability to align strategies with enterprise goals.

  • Technical Proficiency:

    • Familiarity with word processing applications (MS Office suite).

    • Knowledge of print production methodology and brand development.

  • Experience:

    • Bachelor’s degree or equivalent experience (minimum 6 years).

    • Print production knowledge is a plus.

#LI-TM1

Benefits & Perks

The following Benefits & Perks apply to Full-Time Roles Only.

We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.

  • Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)​
  • 401K Retirement Plan with 7% Employer Contribution
  • Exceptional Paid Time Off
  • Maternity / Paternity Leave
  • Infertility Treatment Program
  • Adoption Assistance
  • Education Assistance
  • Enterprise Learning and Development
  • And more

ALSAC is an equal employment opportunity employer.

ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

No Search Firms:

ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.