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Sr Liaison - National Direct Marketing (Memphis, TN)

St. Jude Children's Research Hospital

St. Jude Children's Research Hospital

Marketing & Communications
Memphis, TN, USA
Posted on Tuesday, January 9, 2024

At ALSAC you do more than make a living; you make a difference.

We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®

Job Description

As a Sr Liaison - National Direct Marketing, you will be responsible for the strategic and tactical management and execution of the day-to-day activities associated with the revenue generation, performance, expense management, and trend analysis of National Direct Marketing and Field Operations cultivation and retention programs. You will:

  • Develop and implement integrated, multi-channel strategies targeted to raise more than $110 million in gross revenue for NDM and Field Operations to increase donor experience and brand awareness.

  • Work closely with cross-divisional teams and external vendors and consultants, but with a high degree of autonomy, to ensure all strategies and tactics are aligned with NDM, Field Ops and ALSAC’s Strategic Plan.

  • Manage the daily activities associated with revenue generation, performance, donor recruitment, expense management, trend analysis and non-financial KPIs for the Direct Marketing “Insert Media Program”, an acquisition and reactivation direct mail tool.

  • Liaise with multiple external vendors and internal partners to determine media mix, creative, content, format, testing strategies and budget allocation for each audience and channel to develop and execute campaign strategy.

  • Provide monthly forecasts using multiple finance and data tools and manage a $10M expense budget.

To be successful in this role, you will need:

  • A bachelor’s degree with a minimum of 5 years of experience in Marketing/Communications or a related field.

  • Thorough knowledge of direct marketing best practices in support of ensuring brand integrity.

  • Knowledge and experience in emerging marketing platforms and channels including digital (interactive, social and mobile among others).

  • Excellent attention to detail, strategy development, and ability to work cross-functionally within a high performance work environment.

  • Strong communication skills, both verbal and written, for internal/external relations.

  • Thorough knowledge of English spelling, grammar and usage and ability to understand extremely complex verbal or written instructions.

  • Thorough grasp of rhetorical tools used in marketing communications and excellent typing skills.

  • General knowledge of purchasing and inventory control.

#LI-LK1

Benefits & Perks

The following Benefits & Perks apply to Full-Time Roles Only.

We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.

  • Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)​
  • 401K Retirement Plan with 7% Employer Contribution
  • Exceptional Paid Time Off
  • Maternity / Paternity Leave
  • Infertility Treatment Program
  • Adoption Assistance
  • Education Assistance
  • Enterprise Learning and Development
  • And more

To ensure the health and safety of the children and families at St. Jude Children’s Research Hospital as well as our donors, volunteers and colleagues, as a condition of employment, we require that employees adhere to ALSAC’s Vaccination Requirements, including COVID-19 Vaccination.

ALSAC is an equal employment opportunity employer.

ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

No Search Firms:

ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.