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Sr Advisor - Audience Segmentation and Activation (Memphis/ Remote)

St Jude Children’s Research Hospital

St Jude Children’s Research Hospital

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Posted on Tuesday, December 5, 2023

At ALSAC you do more than make a living; you make a difference.

We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®

Job Description

We are seeking a self-motivated individual to join our Analytics and Marketing Technology team as a Sr Advisor. The ideal candidate understands the capabilities and possibilities of data-driven audience strategies and technologies. This role requires a person who can quantify the business value and execute the delivery of audience activation through ad-tech platforms to grow our impact through audience-led marketing efforts.

Key Responsibilities:

  • Champion audience-first thinking within strategy and media teams by providing a consultative approach to driving business outcomes using data and technology platforms.

  • Deploy various dimensions of personalization through technology: DMP, CDP Site Analytics, DCO, DSP, and other solutions to drive audience-based planning, buying, targeting, measurement, and optimization.

  • Develop and support strategic audience segmentation to drive omnichannel personalization by partnering with internal teams to develop and deploy new models using 1st and 3rd party data through digital advertising.

  • Support activation and onboarding of audiences (e.g. LiveRamp, DV360, Facebook, etc.)

  • Architect audience targeting approaches based on campaign goals by running audience insight analysis, collaborating with data partners to create custom audiences, and establish a connection with media partners to configure, test, and validate destination across all channels.

  • Support the end-to-end process of audience planning, activation, and measurement for clients and/or campaigns in partnership with the Strategy team.

  • Analyze performance by audience segment & provide audience optimization recommendations.

  • Optimize efficiency and minimize customer impact by identifying emerging trends through various datasets and visualizations.

  • Oversee and manage partner relationships for strategic audience activation platforms (LiveRamp, etc.)

Qualifications:

  • Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field.

  • 5+ years of experience in quantitative consulting, analytics, or solutions delivery roles

  • Familiarity with media planning and activation processes

  • Solid understanding of mar-tech and ad-tech landscape

  • Hands-on experience with LiveRamp, Adobe Enterprise Marketing Suite, Salesforce Marketing Suite, and other similar tools

  • Experience with data onboarding

  • Ability to create and articulate complex business recommendations, advanced data concepts, and technical dependencies to a non-technical audience

  • Support the delivery of external data integrations to platforms capable of delivering personalized experiences

  • Experience with SQL, functions, and JSON/JSONB data types.

  • Knowledge of data lifecycle and data governance concepts

  • Conduct ad-hoc and recurring business analyses centered on segment quality

  • Familiar with Brand mapping/hierarchy, metadata taxonomy, cataloging, and classification

  • Experience with visualization tools like Tableau, etc.

  • Excellent presentation skills to communicate overall strategy, analysis plan and execution

If you are passionate about leveraging data to drive business outcomes and have the necessary skills, we would love to hear from you. Apply today!

#LI-TM1

Benefits & Perks

The following Benefits & Perks apply to Full-Time Roles Only.

We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.

  • Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)​
  • 401K Retirement Plan with 7% Employer Contribution
  • Exceptional Paid Time Off
  • Maternity / Paternity Leave
  • Infertility Treatment Program
  • Adoption Assistance
  • Education Assistance
  • Enterprise Learning and Development
  • And more

To ensure the health and safety of the children and families at St. Jude Children’s Research Hospital as well as our donors, volunteers and colleagues, as a condition of employment, we require that employees adhere to ALSAC’s Vaccination Requirements, including COVID-19 Vaccination.

ALSAC is an equal employment opportunity employer.

ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

No Search Firms:

ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.