Joffa is a nonprofit social enterprise creating artisan-made corporate gifts that strengthen business relationships while empowering global communities. Every gift supports economic, social, and spiritual transformation for artisans in under-resourced communities worldwide.

About the Role

You’ll own Joffa’s entire B2C growth function (paid acquisition, content and AEO, email, CRO, and influencer/affiliate), reporting to the Managing Director and operating as a senior peer to our Sr. Creative Strategist. You bring the data and topic thesis; she brings the creative direction. AI is your operating surface, not a side project: you orchestrate tools, agents, and contributors to compound output rather than scale headcount. Measured on two numbers, read together: revenue growth and ad cost as a percent of revenue. Defined path to Director of Revenue.

What You'll Own

Paid acquisition strategy, execution, and creative briefs (Meta, Google, etc.).
Answer Engine Optimization: visibility in ChatGPT, Perplexity, Gemini, and Claude.
Content engine: owns brand messaging and copy across paid, AEO, email, influencer, etc.
Email revenue through Klaviyo: flows, segmentation, lifecycle.
Influencer and affiliate strategy as a single externalvoice discovery engine.
Website conversion diagnosis and spec; vendor or your own hands ship it.
AI tooling and automations that compound across campaigns, content, and experiments

Who You Are

Self-directed owner of a growth or performance marketing function; comfortable being measured on efficiency ratios, not reach.
Hands-on with Meta Ads Manager and Google Ads (Advantage+, Performance Max).
Already using AI tools (Claude, ChatGPT) in current work, with workflows that replaced or compounded prior agency effort.
Klaviyo, Shopify, and analytics fluency (GA4 or equivalent); strong CRO instincts and editorial judgment for a content engine at volume.
Bonus: paid brought in-house, AEO/SEO programbuilding, or shipping site changes with agentic coding tools (Claude Code)