AutoZone is hiring a Marketing Research Manager, Customer and Competitive Insights, to understand why customers choose us, why they choose someone else, and what we should do differently, across both B2C and B2B verticals. You’ll lead research with DIY consumers and professional repair shops: brand-health tracking, competitive intelligence, custom studies, customer-journey and loyalty research, and social listening. This is a senior individual-contributor role in Marketing Analytics & Insights, reporting to the Sr. Manager of Marketing Analytics & Insights. You’ll design studies, analyze the data, manage research partners, and present your conclusions to senior leaders.
You’ll have responsibility for established research programs and room to shape what we study next. Working within an analytics team means you can investigate both what customers say and what they buy. The work can inform how we respond to competitors, which services and loyalty benefits we emphasize, how we communicate value, and where we improve the shopping experience. Custom studies and competitive reviews will be prioritized with your manager around specific business decisions.